Photography is not scalable – so charge a lot!

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  [Note:  As always, when I say “photography” I’m referring to my core audience of wedding and portrait photographers. There are some types of photography (e.g. landscape/wildlife/stock) that may indeed be scalable.]   In business, there are several ways to make a lot of money. Here are two of them: … Read More

Introducing The Photography Business School

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    What is the Photography Business School (PBS)? The Photography Business School (PBS) offers on-demand, video-based training courses for professional wedding and portrait photographers. The courses will focus on the business of photography, including pricing, marketing and sales.   What types of courses will be offered on  the PBS? … Read More

Should I Lower My Prices?

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  In this week’s post I answer a question from a UK wedding photographer about lowering her prices. Q: At my peak I was shooting about 25 weddings per year but since then the numbers have dwindled to the point where I only did a few last year and only … Read More

How To Simulate Sunlight With Lightroom

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Sponsored Post: by Daniel Chabert (sleeklens.com) One of the most desired effects to accomplish with Adobe Lightroom is to create the feeling of natural sunlight in our photographs. You can simulate this feeling by either adding an artificial sun or by giving an intense warm feeling to your image with … Read More

What Photographers Can Learn From Restauranteurs

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  When you think about it, a photographer’s price list is really no different from a restaurant menu. It’s a list of your product offerings along with their accompanying price. Photographers, like restaurants, need to strategically design their price lists in a way that maximizes revenue. I recently came across … Read More

a year in review: a look back at 2015 and what’s ahead in 2016

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Almost exactly a year ago I re-launched this blog after a couple years of blogging hiatus. The biggest change to the blog was that instead of a more general photography blog which included articles on photography gear, shooting tutorials, business and personal stuff, I decided to rebrand the blog to … Read More

Happy Holidays!

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  My holiday card for this year – thanks a lot for being part of my world! front: back:   Technical Details: all images taken with either my Sony A6000 or Google Nexus 5 card was designed freehand in Photoshop printing: 4×8 press printed card by Bay Photo    

Photographers: Make Your Clients Touch Your Products

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  As part of my pre-portrait consultation (the most important part of the portrait sales process), I’ve always had my clients physically pick up and touch my products. The same was true of my wedding consultations – I always made the potential clients pick up and handle sample wedding albums. … Read More

The Weird Science of Photography Pricing

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The infographic below from Visual Capitalist gives some pretty interesting food for thought when it comes to pricing. I haven’t thought about removing the “$” sign to influence the perception of price, or to put prices in smaller font sizes, but that’s really interesting stuff. But for photographers, the graphic … Read More

6 Reasons Why It’s Great To Be a Part-Time Photographer

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This is the first in a series of posts about running a part-time photography business. More to come. __________________ When photographers first launch their business, 99% of the time they’re doing it on the side. It pretty much has to be that way for most of us. After all, unless … Read More