Photographers: Make Your Clients Touch Your Products


  As part of my pre-portrait consultation (the most important part of the portrait sales process), I’ve always had my clients physically pick up and touch my products. The same was true of my wedding consultations – I always made the potential clients pick up and handle sample wedding albums. … Read More

The Weird Science of Photography Pricing

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The infographic below from Visual Capitalist gives some pretty interesting food for thought when it comes to pricing. I haven’t thought about removing the “$” sign to influence the perception of price, or to put prices in smaller font sizes, but that’s really interesting stuff. But for photographers, the graphic … Read More

6 Reasons Why It’s Great To Be a Part-Time Photographer


This is the first in a series of posts about running a part-time photography business. More to come. __________________ When photographers first launch their business, 99% of the time they’re doing it on the side. It pretty much has to be that way for most of us. After all, unless … Read More

Tools That I Use Every Day


  One of the most common questions that I receive are about the gear/tools that I personally use. I’m not sure why, since I rarely write about gear. Anyway, for what it’s worth, here goes: My camera system:  Sony A6000 ($478 on Amazon) Since I’m retired from weddings, I don’t … Read More

Wedding Photography: What Really Matters


  I just looked – and I mean really looked – at my wedding photos for the first time in a long time. Me and MaryBeth, Harvard Square, Cambridge Massachusetts, September 4, 1999 What was I thinking when I looked at these images? Was I critically evaluating the photographer’s technique, … Read More

10 Things To Do When You’ve Got No Clients


What do you do if you don’t have any clients? What if the phone ain’t ringing and your email ain’t pinging? What if all you see when you open up your calendar is a sea of empty, white space? What if you’ve got no inquiries and no upcoming shoots? What … Read More

Sunday Q&A #1


I receive questions from photographers all the time. Here are a few recent ones – keep ’em coming! Q: I’m tired of getting really small orders for my portrait photography business, so I’m thinking of putting in place a minimum order requirement. What do you think about this? A: I … Read More

Do dual monitors make you more productive?


It seems pretty obvious, doesn’t it? More monitors means you can leave more programs/applications/windows open at once. That means less time wasted toggling back and forth. That should make you more productive, right? Depending on which multi-monitor productivity study you read (usually sponsored by monitor manufacturers!), the increase in productivity … Read More